Alix Earle is not your average college student. She has become quite the figure on TikTok known for her captivating videos, expertise in beauty and as an entrepreneur featured in Forbes prestigious 30 Under 30 list. With a following of over 6 million on TikTok and 3.4 million on Instagram she has won the hearts of many with her authentic content. She has also collaborated with industry giants like Rare Beauty, Amazon and Bitcoin. It’s truly remarkable how she achieved success, at such a young age. And what is her net worth as of 2024? In this article, we will tell you about Alix Earle net worth and how she became so successful at such a young age.
How Alix Earle Became a TikTok Star
Alix Earle’s rise to fame on TikTok was not planned or expected. She began uploading videos on the platform in February 2020, while she was a first-year student at the University of Miami. Her first video showed her and her friends wearing trash bags as outfits, which was a challenge they did for fun.
Earle kept sharing videos that captured snippets of her life including her adventures in college, her style preferences and her skincare regimen. Her genuine nature, ability to connect with audiences, and her sense of humor resonated deeply with her followers. Additionally, she demonstrated her flair and skill in makeup artistry serving as a source of inspiration for many who were eager to recreate her iconic white eyeliner look.
In the summer of 2022, Earle’s popularity significantly increased after she publicly discussed her battle with acne. In a video, she shared her experience with a cystic breakout caused by a facial procedure. Her fans showed overwhelming support and admiration for her bravery and openness.
Since then, Earle has been posting more “Get Ready With Me” (GRWM) videos, where she shares details of her personal and professional life while doing her makeup and picking an outfit. Her GRWM videos have become viral sensations, attracting millions of views and comments. She has also collaborated with some of the biggest brands in the industry, such as Rare Beauty, Amazon, and Bitcoin.
Earle’s influence is so powerful that she has been dubbed the “Alix Earle effect”. This refers to the phenomenon where anything she mentions or uses on her videos becomes so popular that it sells out or crashes the website. For example, after she used a lip gloss from Amazon, it sold out within hours and became the number one bestseller on the site.
Earle’s success on TikTok has also earned her recognition and accolades from various media outlets and organizations. She was featured on the Forbes 30 Under 30 Social Media list in 2024, where she was described as a “creator who turned followers into fortunes”. In 2023, she was recognized as one of the Top Creators by Forbes and one of the Most Influential People on the Internet by Time.
Alix Earle Net Worth: How Much Does She Make From TikTok and Other Sources?
As of 2024, it is estimated that Alix Earle’s net worth is approximately $6 million. This amount reflects her income from multiple sources including TikTok, Instagram, brand partnerships, and Bitcoin mining. A significant portion of her net worth can be attributed to her success on TikTok, where she has amassed nearly six million followers.
According to Influencer Marketing Hub, creators on TikTok can earn between $200 and $20,000 per sponsored post based on their level of engagement and reach. Additionally, TikTok has a creator fund that pays eligible creators based on the number of views they get on their videos. The exact amount is not disclosed, but some reports suggest that it ranges from 2 to 4 cents per 1,000 views. Based on these estimates, Alix Earle could be making anywhere from $4,000 to $40,000 per month from TikTok alone.
Another source of Alix Earle net worth is Instagram, where she has 2.4 million followers. Instagram influencers can also earn money from sponsored posts, stories, reels, and IGTV videos.
According to Influencer Marketing Hub, Instagram influencers can charge between $100 and $2,085 per post, depending on their number of followers and engagement rate. Alix Earle has partnered with some of the biggest brands in the industry, such as Rare Beauty, Amazon, and Bitcoin, which could pay her even more for her endorsements. Assuming that she charges an average of $1,000 per post, Alix Earle could be making up to $30,000 per month from Instagram.
A third source of Alix Earle net worth is brand deals, which are separate from sponsored posts. Brand deals are collaborations between influencers and brands that involve the promotion of the brand’s products or services across multiple platforms. In exchange for their efforts, the influencer receives either a fixed payment or a percentage of sales as agreed upon in a long-term partnership. Alix Earle has signed brand deals with some of the most popular and lucrative brands in the market, such as Rare Beauty, Amazon, and Bitcoin. The specific terms of these agreements are not publicly disclosed, but they have the potential to earn Alix Earle millions of dollars.
Another contributor to Alix Earle’s net worth is Bitcoin mining, a process involving specialized computers solving intricate mathematical problems to generate new bitcoins. Alix Earle has been involved in Bitcoin mining since 2022, when she invested in a mining rig that cost $10,000. She claims that she makes $300 per day from Bitcoin mining, which adds up to $9,000 per month. Bitcoin mining is not a reliable source of income as it is influenced by various factors such as the price of Bitcoin, the level of mining difficulty, and electricity expenses.
Alix Earle’s net worth is a product of her diligence, skills, and strategic investments. By diversifying her sources of income and utilizing her influence, she has built a thriving and lucrative career as a social media influencer. She serves as a role model for numerous young individuals who strive to pursue their interests and fulfill their aspirations.