What is Liver King’s Net Worth?

Liver King Net Worth

Liver King, also known as Brian Johnson, has made a name for himself by consuming large amounts of raw animal meat, especially liver. He’s a content creator, YouTuber, and bodybuilder who’s made it big on social media. So what’s Liver King’s Net Worth and how’d he become so rich? Let’s take a closer look.

Liver King Net Worth: Rise to Fame

Liver King’s fame went through the roof when he posted a video of himself chowing down on tons of raw meat on TikTok. The video went viral, and people became curious about his lifestyle and wealth. Johnson’s wife, Barbara, also a medical professional, supports his online endeavors, which has only helped him grow his brand and following.

Johnson has built a massive following on social media. He is a successful bodybuilder and social media influencer who endorses products and makes money from his dietary supplements and other businesses.

Liver King Net Worth: How Much Does He Earn?

Liver King reportedly has a net worth of slightly over $1 million as of 2023 according to Moneymade.  However, if his properties are owned outright and his businesses are reasonably valued, his illiquid net worth is estimated to be around $12 million. He has also confirmed that his wellness enterprises and personal brand generate an annual revenue of $100 million.

Liver King Net Worth: Liver King’s Businesses

Johnson is the CEO and owner of several companies, including Ancestral Supplements, Heart & Soil, and The Fittest. These businesses make dietary supplements and protein powders, which he promotes and sells through social media. He claims to have been a primal-certified health coach for traditional diets and lifestyles for over 20 years.

Liver King’s businesses have been highly successful, with many people interested in his unique approach to nutrition and fitness. He advocates for a traditional living but also encourages his fans to emulate him by eating a diet that his ancestors consumed. His supplements have been highly popular among people who are looking to improve their health and fitness.

Liver King Net Worth: Real Estate Investments

In addition to his businesses, Liver King also has multiple real estate investments. He owns a 500-acre ranch in Austin, Texas, where he raises cattle and grows crops. The farm has pasture and forest, providing the perfect environment for his livestock. He also owns several luxury cars and an 8,300 square feet Spanish-designed mansion in Austin, Texas, worth about $7 million.

The Liver King Lifestyle

Liver King’s unique lifestyle and approach to nutrition and fitness have drawn a lot of attention from fans and critics alike. He believes in eating raw animal meat and follows a diet that is high in protein and fat, which he claims is more in line with the way our ancestors ate. He also advocates for traditional living, which includes getting enough sleep, avoiding processed foods, and staying active.

Critics of Liver King’s approach argue that eating raw animal meat can be dangerous and can lead to health problems.

Liver King’s Social Media Following

As of March 2023, Liver King has 725k Facebook followers, 4.2 million TikTok followers, over 81 million likes, 1.8 million IG followers, and 258k YouTube subscribers with over 45 million views. Johnson’s social accounts have been growing rapidly over the past few years. He claims the ideal diet is food that ancestors consumed. Johnson advocates for a traditional living but also encourages his fans to emulate him.

Liver King’s Way of Living

The Liver King believes that the modern world has made men soft and that the only way to fight back is by living more like our earliest, most-jacked ancestors. He follows nine “ancestral tenets” (sleep, eat, move, shield, connect, cold, sun, fight, bond) and recommends doing the most brutal workouts imaginable and eating more raw liver. 

He eats about a pound of raw liver each day, which he claims is “way too much” for most organ novices, who should start with three ounces, two times a week. He can manage the massive dose of folate, iron, and vitamins A and B because he understands the science behind it. Since joining social media, the Liver King has amassed over a million followers on Instagram and over two million followers on TikTok. The Liver King also praises other oft-ignored parts of an animal, like bone marrow, the tongue, and the balls. He believes that eating another animal’s testicles strengthens your own.

Liver King’s Family

Liver King is married to Barbara, who is also in the medical profession and fully supports what he does online. The couple has two sons, Rad and Stryker. Brian discovered they had nutrient deficiencies because they constantly fell sick and had allergies growing up. He improved their health by putting them on a diet of grass-fed organic meat and other natural foods.


Liver King has made a name for himself in the world of content creation and bodybuilding. His fame has enabled him to accumulate a significant net worth through his YouTube channel, social media presence, and other ventures. Though he’s known for eating massive amounts of raw meat, Liver King is also an inspirational figure who encourages others to pursue their goals and live life on their own terms.

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