How do you choose the best graphic design company in India? It’s no surprise that there are hundreds of companies out there claiming to be the best graphic design companies in India, but not all of them can live up to their claims. In fact, some of them don’t even know what they are doing and they are just out to make money off you and your business or brand. Before hiring any graphic design company, here are seven things you should look out for so you won’t get scammed or disappointed in the long run.
Marketing Your Business Online
You can’t necessarily go wrong with any of your online marketing efforts, but some techniques are better than others. You’ll likely want to integrate multiple digital strategies into your business—and that may include content marketing, SEO, and social media as well as pay-per-click (PPC) ads, email marketing, and more.
It’s worth researching each digital platform to understand what type of content works best on them (text versus images), how much you can expect to pay for advertising, and how much traffic you might receive from each one. For example, if you sell products, Facebook likely isn’t going to be your best bet; Pinterest might be more fruitful.
Optimizing For Search Engines
Having a well-designed, responsive website with great copy and content can do wonders for your business, but there’s another kind of design work that’s equally important: search engine optimization (SEO). Search engines like Google are your best friends when it comes to finding new customers.
According to research by Search Engine Land, 92 percent of consumers look for products or services using search engines at least once every month. That’s why you need to understand SEO before you start any kind of business. Creating a good SEO strategy will help you get ranked higher in search results, meaning more traffic to your site and more potential customers learning about what you have to offer.
Building Authority in Your Niche
It’s also important to have an audience in place before launching your business. Ideally, you want to already have an engaged community in your niche that will be excited to see you launch a new venture. If that’s not possible, it may be wise to spend time building up your own personal authority before launching.
Not only will people be more likely to trust you when you launch but having built-in trust and relationships will also help drive sales and interest once you do officially open for business. With today’s marketing automation tools, getting started is easier than ever—even if there isn’t yet much of an audience or following in place.
Getting Quality Leads
Quality leads are leads that are already pre-qualified and qualified, so they are less time-consuming to work with. If you’re in B2B sales, then leads that have been pre-screened by account executives or business development reps make them more reliable than the ones you prospect yourself.
When you’re working with quality leads, it means you don’t have to spend as much time qualifying them or following up on them because they’re already closer to being ready for your products or services. The added bonus? Your company can save money by not having to put as many resources toward marketing activities like lead generation because these prospects are already interested in your business.
Outdoing Your Competition
One of your biggest tasks as a graphic designer is to stay on top of your game in terms of visual and typographic trends. There are many ways to stay informed, from design magazines, websites, and apps like Pinterest, Dribbble, or Envato. Regardless of what resources you choose to use, it’s important that you keep yourself educated on best practices in graphic design so that you can properly communicate with clients.
After all, if you don’t have an understanding of current trends and if you aren’t proficient at developing graphics for them then what good are you? Better yet how will you differentiate yourself from other designers?
Professional First Impression
Don’t underestimate the importance of creating a great first impression—and not just for your potential clients. Recruiters, hiring managers and other design professionals want to see that you can produce quality work; so take some time to put together an amazing portfolio website.
It should be easy to navigate and contain only your best samples. Include social media links so hiring managers can follow you on Twitter or Facebook and include links back to where they can find more information about you.
Improve Brand Recognition
If you don’t already have a logo, investing in your branding should be one of your first moves. You can get simple clip art to use for your logo, but make sure you choose an image that will translate well into other visual design elements (like brochures and business cards).
A good graphic designer will also do more than create your logo. She’ll use it as inspiration for other promotional materials—from advertising to branded apparel—that will help you build brand recognition and awareness.
Final Thoughts
If you’re looking for an affordable, professional, and effective way to get your business up and running, keep in mind that graphic design can help. This is why hiring graphic designers should be part of your plan. If you’re unsure of where to find these experts, look no further than Upwork – one of the world’s largest freelance marketplaces.