If you don’t know already, printing in general and box sleeves printing are both very important because they immediately enhance the appeal. Along with that, we can all agree on the fact that a nicely printed sleeve is always preferred over a bland sleeve, so now you know. However, if you’re new to the idea of printing sleeves, this blog has all the right information for you. Let’s dig in.
What Is A Box Sleeve?
As the name suggests, it can be defined as a cover or sleeve on top of the box. The idea behind using a sleeve is to make the box look sleek and unique. These sleeves have information, requirements, directions, logos, expiry dates, and all that needs to be catered to.
How Do Box Sleeves Take Your Boxes Up A Notch?
A regular box with no sleeve on top isn’t as appealing as the one that has an elegant sleeve packaging on top. Isn’t it?
This is why one can say that using sleeves is a great way to make your box look good enough to be bought. It helps make the box look sleek, elegant, and composed.
Why Should You Print Box Sleeves?
Anything that isn’t colorful or is bland will not be as impactful as a nicely printed one. Therefore, printing makes a huge difference on the product. It immediately enhances colors and makes it a bit more appealing, and the same is the case with your box sleeves. If your box sleeves are printed with the right colors, they will impress customers in a split second, and you will have a regular customer all set for his next purchase.
High-Quality Printing Methods
While talking about printing, how can one miss two of the best printing techniques available in the market? You got it right; it’s digital and offset printing. These two are collectively termed the finest ways to print boxes, stickers, and even custom sleeve boxes.
Digital printing is an affordable way to print your sleeves while staying on your budget. However, the print lasts for only a few days, so it’s better to use it for making samples and prototypes. Along with that, you can also use it for printing sleeves for shorter turnarounds.
On the contrary, offset printing is one of the best techniques available in the market. Even though it is a bit expensive, it is worth all the cost. It is so because the colors printed with offset printing stay for a lifetime. So, you can also use it for box sleeve printing for longer turnarounds or even across border transits.
Colour Models That Add Immense Value
Colour models are used for adding a pop of color to the sleeve packaging. So, the market offers CMYK and PMS for you, and you get to choose the one that works for you. However, both are entirely different from one another; they offer so many perks. One of the best ones is that they help accentuate the boxes and add a good amount of colors to them.
Benefits Of Printing Box Sleeves
Printing box sleeves comes with a plethora of benefits. Here are a few of them
- Bring In More Customers
Printing helps attract more customers because people get attracted to colors, themes, and designs. So, to make your sleeves one of their favorites, you must print them, and then customers will automatically show up more than ever.
- Accentuate The Sleeve
No doubt, printing the sleeve helps take it up a notch because obviously, more and more people will prefer buying a sleeve only when they see its worth. So printing is a great way to show customers what they’re missing out on.
- Give A Vivid Idea About The Brand
A sleeve has all the information for the product. It has directions, warnings, guidelines, your brand’s logo, expiry date (if any), and some fancy customizations. So, when a person looks at the sleeve, he immediately gets to know all the important info about the product and its box.
- Build Brand’s Identity
Did you ever know that people value word of mouth? If not, you know now.
No matter how good the tv commercial or advertisement might be, people will always prefer hearing about a product from their circle. So, if you want your brand to have a positive image, make sure you target the right customers and offer them an amazing experience.
- Generate A Better Revenue
Indeed, a sleeve helps bring in more customers, boosting your sales and multiplying your revenue.